Rumi Blog
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Meet Rumi, The Man Behind Our Mission
You’re likely familiar with our vibrant Middle Eastern flavors and have (hopefully) had the chance to try our premium Afghan saffron. But, have you ever found yourself in the kitchen,...
Meet Rumi, The Man Behind Our Mission
You’re likely familiar with our vibrant Middle Eastern flavors and have (hopefully) had the chance to try our premium Afghan saffron. But, have you ever found yourself in the kitchen,...
Celebrate Ramadan with Rumi Spice and featured ...
Ramadan represents a holy month of fasting, introspection, and prayer for Muslims. Because fasting is a key part of Ramadan, the foods eaten before and after the fast play an...
Celebrate Ramadan with Rumi Spice and featured ...
Ramadan represents a holy month of fasting, introspection, and prayer for Muslims. Because fasting is a key part of Ramadan, the foods eaten before and after the fast play an...
Add Some Citrusy Zest with Our NEW Afghan Dill ...
Shop Dill Seed What is Dill Seed? Grown wild in the rugged outskirts of the Herat region in Afghanistan, Rumi's new whole dill seed is aromatic and citrusy, used to...
Add Some Citrusy Zest with Our NEW Afghan Dill ...
Shop Dill Seed What is Dill Seed? Grown wild in the rugged outskirts of the Herat region in Afghanistan, Rumi's new whole dill seed is aromatic and citrusy, used to...
Celebrating Nowruz (or Persian New Year) with R...
Nowruz, or Persian New Year, falls on March 20th this year, marking the arrival of spring and for many, a new spiritual beginning. The holiday is traditionally marked by a...
Celebrating Nowruz (or Persian New Year) with R...
Nowruz, or Persian New Year, falls on March 20th this year, marking the arrival of spring and for many, a new spiritual beginning. The holiday is traditionally marked by a...
B the Best for the World: Celebrating B Corp Mo...
We are B Corp proud. As a B Corporation, we’re proud to go beyond the business, keeping mission and community at the core of everything we do. Come behind the...
B the Best for the World: Celebrating B Corp Mo...
We are B Corp proud. As a B Corporation, we’re proud to go beyond the business, keeping mission and community at the core of everything we do. Come behind the...
Rumi Spice Update: 2021 and Beyond
Rumi Spice’s focus is to drive economic development in Afghanistan through agriculture. In early 2017, we began sourcing saffron from 11 farmers to fulfill 10 Whole Foods Midwest stores and...
Rumi Spice Update: 2021 and Beyond
Rumi Spice’s focus is to drive economic development in Afghanistan through agriculture. In early 2017, we began sourcing saffron from 11 farmers to fulfill 10 Whole Foods Midwest stores and...
How to Measure and Recognize Saffron Quality
The differences in the taste profiles of real and fake saffron are pronounced. Fake saffron—which is often colored with red food coloring or other foreign substances —will either lack flavor entirely or have a bitter metallic taste. On the other hand, real saffron will have a strong floral scent and the will have a floral and earthy taste, the kind of flavor you’re looking for saffron to impart.